Are you Nourishing your Brand?
Many companies under-utilize the power of real branding by equating it with advertising. This approach is near-sighted, bad for business and hurts the brand.
PathWay stretches your imagination and bottom line with a simple, more integrated approach to branding. I unite Strategy + Marketing + Service + People and combine it with a powerful focus on getting the right things done. This approach yields real results, not branding fluff. It helps you delight customers and build a brand that stays healthy for the long term.
I call it Brand Nourishment.™